HGTV Home’s Infinity sits on the high end of the Sherwin-Williams portfolio. And just like any other trusty paint, it needed to prove it could stand up to stains and scuffs. In a sea of shameless spaghetti spalts and clichéd wine tosses, we opted to test our walls with something far more beautiful: dance.
In addition to video, we created dozens of pieces of social for the campaign. We kept everything light and dreamy, while still hitting on our durability message. Everything was created on a tight budget with even tighter timelines.
