Indian Motorcycle needed to stand out in the category. For model year 2020, we gave females the lead and showed off the personality of the bike, not just the metal. I led photo shoots, retouching of 600+ images, and all print and digital collateral for the brand.
In the same year, we helped Indian launch a one-of-a-kind bike inspired by their championship-winning FTR750 race bike. We developed an integrated campaign that made people want to get in on the action.