In the United States today, women are paid an average of 20% less than men. Most people have heard the stat, but don’t understand how it impacts daily life.
In partnership with the AAUW, the nation’s leading voice promoting equity and education for women and girls, we created the Lady Dollars Chrome Extension. This tool shows how much more an item costs a woman due to the ‘lady tax’.
Beyond raising awareness to over 2 million people in the first 12 hours with no media, Lady Dollars got some positive press.
Communication Arts 2018 Interactive Shortlist
2018 National ADDYs Silver, Public Service Online/Interactive
2018 District 10 ADDYs Hat Trick: Gold, Special Judges, and Mosaic Award
2018 Austin ADDYs Gold, Digital, Public Service