art / creative director
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The Black Market VR Experience

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To launch Black Label Bacon's e-commerce site, we created a VR experience that allowed you to buy bacon with your eyes. 'The Black Market' is the first-ever mobile virtual reality shopping experience.

I art directed the project, designed a custom Google Cardboard Headset featuring a scratch & sniff bacon scent and produced a how-to hype video. The Black Market was the mobile site of the day on The FWA

 
 
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